Many business owners try Google Ads and find their results lacking, and often the reason is that the content on their website simply isn’t convincing. And when you think about it, if your website content feels generic to you, it will feel even more so to your potential customers reading it. Your website is your 24/7 salesperson, but in order to be that, you need to give it the tools it needs to sell – persuasive content.
Using negative keywords will save you money, increase the amount of leads you get, and make Google ads profitable for you. Learn more about negative keywords, broad match and when you should use them.